Articles
Keeping design, ‘On Brand’
Whether it’s designing, messaging, communication, or the identity, look and feel you want to create. There is a lot to consider with ‘brand consistency’. Think of it like this, you’ve devoted hours of your ...
Branding is at the heart of creating unique and memorable communications
Have you ever thought about how brands have the ability to make their mark and captivate a potential audience? Products, services and offerings are the key. However, a brand that is able to differentiate ...
Expressing a brand
A ‘brand’ refers to a look and personality. It’s a feeling that we get when we think about it. It is expressed in many different ways. With our senses, we can see, touch, and ...
Branding is an ongoing journey
Once the foundations of a brand are in place, those behind the brand know what to do next. A branding design process should help brand owners to: Understand the need for a strong brand ...
Importance of Branding Communications. Right now
As the world of marketing and communications continues to grow and change (by the minute), the role of ‘brand’ has become even more important. Creating and delivering messages that promote and reinforce the brand’s ...
Connect with the audience through the ‘Brand Archetype’
Is it possible to give a 'brand' human traits? How can we apply behaviours, symbology and messaging to a brand to make it easier to identify with? Can we think of a brand, like ...