Amit M. Patel, an empathy-driven designer & photographer based in London, passionate about creating meaningful outcomes through design.

From an early age, I’ve embraced life and visual design through a lens of spirit and exploration. I believe that inquisitiveness and curiosity drive innovative and empathetic outcomes that go on to build community and culture.

I am constantly observing design and the vital role that it plays in our world.

Communication Design

For over two decades, I’ve specialised in marketing and web digital design, working on diverse projects and campaigns. My creative process ensures design connects with intended audiences

Brand Design Roadmap

The Brand Design Roadmap is a process to guide businesses and organisations to build visual brand through brand strategy and design


Photography has always been a creative outlet that aligns with my passion for design and branding. This drives Count Photography

Who I’ve worked with

If you’re looking to develop branding, design, or simply explore what’s next, fill in the form and schedule a 30-minute strategy session with me.

As a satisfied client of Amit’s, I have no hesitation in recommending him and his work to others. An invaluable part of any campaign team.

Vikas Pota, Founder & CEO,
T4 Education

Count Creation is an excellent design studio and we have benefitted from its expertise for many years.

Steve Metcalf, Former Head of Partnerships & Communications at Water & Sanitation for the Urban Poor

Amit has worked with us for many years helping to shape our visual brand and design. He has been integral to our brand identity, website and some of our most important and widely shared resources.

James Lai, Founder,
JLArchitecture Ltd

Parita Patel, Founder,

Mariae Hackett
Founder, Dapur Mariae

Let’s talk creative

  • Learn how to position the visual design of your branding through a structured process

  • Gain an insight into the value that ‘visual branding’ can bring

  • Learn how to understand the audience better

  • Learn how differentiating your organisation from others can help you
  • Gain a better understanding of when and where your organisation should be present